Assessing the impact of the 2019 Massachusetts Tobacco Control Law on communities of color in Boston using Community-Based Participatory Research (CBPR)

Client: Massachusetts Department of Public Health
Topic Area: Behavioral health and substance use
Services: Applied Research, Training and Technical Assistance

Tobacco companies have historically marketed flavored tobacco and menthol cigarettes in Black and Latinx communities in Boston. Recently the Commonwealth of Massachusetts banned the sale of these products statewide, and community organizations and the Commonwealth are trying to identify the impact of this ban on the communities that had previously been disproportionally targeted for marketing of flavored products. ICH is partnering with the Massachusetts Tobacco Cessation Program (MTCP), Health Resources in Action (HRiA), and several community organizations to form a Community Research Committee (CRC) and implement a Community-Based Participatory Research (CBPR) project. Community researchers will be recruited through the community organizations and will work together to plan, design and implement a research project to assess the impact of the ban. ICH will support development of the research project goals and methods, and will provide trainings to the CRC members on data collection approaches and best practices. ICH, MTCP and HRiA will all support the CRC during data collection, analysis and reporting of the results.